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Shoaib Hadeed

Government digital services

Interfaces and public information for government ministries, all of which went live.

Role
Digital Media Executive, National Information Technology Board (NITB)
Timeline
2020 to 2022
Status
Live, since updated
Team
NITB’s developers and each ministry’s own team
The MoFA dashboard. A sidebar lists ten missions. In the centre, a trending post from the ministry’s spokesperson sits above rows of likes, shares and total engagement for Twitter, Facebook and Instagram. On the right, a March 2021 calendar and the monthly totals.

Context

NITB builds digital services for federal ministries. I designed interfaces and campaigns for several of them, each with its own audience and tone, and NITB’s developers built the interfaces. At the Ministry of Maritime Affairs I also headed the digital design team.

MoFA dashboard

A dashboard for the Ministry of Foreign Affairs to track social media activity and engagement across its missions, on Twitter, Facebook and Instagram. It went live, and MoFA’s staff used it to follow the missions’ accounts.

The MoFA dashboard with Twitter selected. A column of posts from the ministry’s spokesperson, with the selected post highlighted in blue. Beside it, that post’s likes, views and engagement, and a list of each mission’s status. On the right, a March 2021 calendar and the total likes, shares and engagement.
A mission’s posts, and the stats for the selected one.
  1. 1The missions posted on three platforms. The dashboard shows all their activity and engagement in one place.
  2. 2Selecting a post shows its likes, views and engagement beside it.

Ministry of IT and Telecom website

News, the complaint cell, publications, policies, featured projects and national telecom statistics in one structure. The hard part was approvals: every change went through several layers of ministry sign-off.

The Ministry of IT and Telecom home page. A green header with the state emblem, then a news slider about the launch of a disaster recovery centre, and cards for the Prime Minister, Federal Minister and Federal Secretary. Below, a tabbed panel for the complaint cell, publications, policies, legislation, PSDP projects and jobs, the latest news, featured projects, a green band of telecom subscriber numbers, a gallery, the ministry’s tweets and a footer of links.
The home page.
  1. 1The complaint cell, publications, policies, legislation, development projects and jobs share one tabbed panel.
  2. 2National telecom figures get a band of their own.

City Islamabad app

The app has been through several redesigns. I designed its ICT services grid, and the developers built it.

The ICT services grid: line icons for Domicile, IDP, Arm License, Court Cases, Fard, Department Services, CNIC and Polythene Complaint.
The ICT services grid.
  1. 1Polythene Complaint lets people report polythene bags, during the campaign to enforce the ban on them in February 2021.

Explaining a process

Step by step guides, such as paying government dues through 1LINK by mobile banking or at an ATM, and registering for a COVID-19 vaccine.

A guide to paying government dues through 1LINK. Two methods, by mobile banking app and by ATM, are each drawn as a road that turns back on itself, with six numbered, coloured steps along it.
Paying government dues through 1LINK.
A COVID-19 vaccination registration guide in two blue columns. On the left, the process for registered frontline healthcare workers, effective immediately, and for citizens over 65. On the right, the process for all healthcare workers from 22 February 2021. Each has numbered steps, and the guide ends with covid.gov.pk.
Registering for a COVID-19 vaccine.

What working in government taught me

Every ministry had its own audience and tone. Across all of them, the work was turning complex public data into visuals and content a general audience could follow.

Next project

Venval

Pre-launch testing for independent creators of physical products.