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Shoaib Hadeed

Sayfe.Space

An online therapy platform that connects people directly with counsellors, and lets counsellors apply to join.

Role
Naming, brand identity, UX and UI design
Year
2023
Client
Rabia Khalid and Fatima Sarmad, psychologists
Status
Live, now offline
Tools
Figma
The Sayfe.Space home page. A tinted astronaut stands in front of a teal brush stroke circle, beside the headline “A nurturing safe haven where mental health services are readily available to all”.

The brief

The client wanted to revamp their platform with an identity that felt inviting and safe, where people could connect directly with therapists. Their vision was a nurturing safe haven, where mental health services are available to anyone, whoever and wherever they are.

Name and identity

After learning about their vision and the brand they imagined, I named it Sayfe.Space, with the line “Say your mind”.

The Sayfe.Space logo: a teal to navy brush stroke circle around the name, set in Bebas Neue, with the line “Say your mind”. Beside it, the white logo on a blue gradient and on a blurred green photo. Below, a Bebas Neue specimen and the colours: teal, navy, deep navy, deep teal, the page gradient and white.
The logo, type and colours.
  1. 1The brush stroke circle stands for a nurturing environment.
  2. 2The free stroke stands for expressing yourself without judgement.
  3. 3Bebas Neue, because its compact letter spacing feels cosy.

The people who come to Sayfe.Space for help are its astronauts.

The Sayfe.Space home page. A tinted astronaut in front of a teal brush circle, beside the headline and buttons to read more or find therapists. Below, a bar inviting counsellors to register, and popular services: marriage, work and trauma.
The home page.
  1. 1The astronaut is the platform’s symbol: anyone can be inside the suit, floating contentedly in their own space.
  2. 2The home page invites guests to explore the holistic universe of therapeutic options.

Finding the right counsellor

The list of counsellors could run into hundreds, and everyone has a specific need. A filter panel lets people narrow by price, location, gender, who the session is for, and type of service.

The service providers page. On the left, filters for search, location, price per hour, gender, who the booking is for, marriage and family services, and type of session. On the right, six counsellor cards, each with a photo, speciality, languages, rating, price and a button to view the profile.
Searching for a counsellor.
  1. 1The filter focuses on the pain point, so guests can narrow down to what caters to their needs.
  2. 2Each card shows a counsellor’s speciality, languages and price, so guests can compare before opening a profile.

Counsellor profiles

A lot of information, split into clear sections so people can choose with confidence.

A counsellor’s profile page for Ayesha, a marriage and family counsellor, from USD 40 per hour, with buttons to message or book. Sections for about me, key areas, qualifications, session types, languages, services and frequently asked questions, beside her photo and a form to send her a message.
A counsellor’s profile.
  1. 1Because of the nature of the work, a lot of information is shown, segmented into sections to help guests choose a counsellor.
  2. 2Guests can message a counsellor before they book.

Joining as a counsellor

The vetting questionnaire is mostly checkboxes, so counsellors can apply quickly without writing long answers.

The form to register as a service provider. Fields for name, email, phone and gender, then groups of checkboxes: who you work with, safeguarding and record checks, and the services you provide, from pre-marital advice to grief and anxiety support.
The questionnaire for counsellors who want to join.
  1. 1To keep it from draining energy, counsellors check the boxes that apply and save time.
  2. 2Record and safeguarding checks sit in the same form, so counsellors are vetted and onboarded in one place.

Blogs and videos

Counsellors publish guidance on topics like preparing for adversity, healing yourself and accepting happiness, which also helps the site get found in search.

The blogs and videos page: six cards with photos, dates and titles such as “How to prepare for adversity”, “How to accept happiness when it arrives” and “How to heal yourself after a loss”, each with its author and a label for guides, blog or video.
Blogs and videos from the counsellors.

Outcome

Sayfe.Space launched, and has since been taken offline.

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